Sr Loyalty Marketing Strategist (Bilingual Japanese) (Finance)
Nintendo of America Inc.
About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo's mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo's iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.
Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo's operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company's website at https://www.nintendo.com/ .
Team/Job Summary: Within the Digital Marketing department, the Loyalty & Subscriptions team works to deliver memorable, meaningful customer experiences to our most valuable consumers, creating sustainable relationships between our customers and Nintendo. Our work spans the entire customer journey, from awareness and acquisition to ongoing retention and advocacy, and leverages integrated touchpoints across both physical and digital channels to engage consumers in ways that matter to them. This job supports marketing strategy for Nintendo Switch Online (NSO) DTC marketing on the Nintendo Switch device, working closely with our parent company in Japan (NCL).
DESCRIPTION OF DUTIES:
• Leads key initiatives within Nintendo's loyalty, subscription, and membership programs.
• Collaborate with internal and external partners to sustain and increase program acquisition and engagement, expand awareness, and drive software and hardware consideration by managing high-priority consumer-facing loyalty channels and tactics.
• Drives the overarching strategy and planning for assigned loyalty channels in partnership with internal, external, and global partners and stakeholders.
• Supports and executes optimization initiatives in various areas of both Marketing and Operations.
• Strategically plans and executes operational and marketing tasks related to assigned loyalty channels and programs.
• Creates meaningful loyalty channel integration; identifies and proposes new opportunities within marketing campaigns, working across internal and external partners to scope and gain approvals.
• Creates and manages project timelines and milestones.
• Collaborates with regional stakeholders to support global initiatives and provide a two-way dialogue regarding service performance and feature enhancements.
• Analyzes and creates performance reports on assigned activities and distributes findings to stakeholders
