Sr Marketing Manager, Channel Marketing (Construction)

There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. ​ We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.

Overview:
We are looking for a Sr Marketing Manager to join our channel marketing team. This dynamic marketer influences cross-functional teams that plan, execute and measure multi-channel marketing plans that position T. Rowe Price products, capabilities, insights and offers at select intermediary firms. Stays abreast of the market to help identify changes and opportunities. Creates significant components of the integrated marketing plan for the target segments. Accountable for the effectiveness of individual marketing programs.

Responsibilities:

• Develop and Deliver Marketing Plans and Programs:
  • Prioritizes and executes channel/key account unique campaigns, content needs (emails) and tools (Seismic for Channel specific content) that are necessary to successfully deliver on channel priorities and USI value proposition
  • Leads marketing strategy and tactical execution of 3rd party sponsored and T. Rowe Price owned marquee events
  • Reviews alignment of value proposition within business segment and by channel - document
• Facilitate USI Sales, Product, and Marketing Alignment / Integration:
  • Work closely with Sales to ensure alignment, integration and deployment of marketing plans
  • Define and execute sales communication and integration strategy by designated Channel and/or Accounts
  • Partners with internal centers of excellence to ensure readiness for execution and prioritization of resources
• Measure and optimize:
  • Define the measures and metrics in support of the Channel and/or Account Marketing Plans
  • Establish and monitor a process to ensure effective engagement, alignment and integration.
  • Quarterly reviews of performance measures with key stakeholders, reassess strategy as appropriate
  • Request updates to dashboards and data/information requirements as necessary

Preferred skills and qualifications:

• Demonstrated ability to think critically and challenge stakeholders (leadership, peers, external stakeholders) effectively to advance consideration and debate of alternative points of view along with stewarding the USI Value Proposition
• Strong influencing skills as this position is primarily integrating and aligning priorities amongst the broader USI marketing and sales organizations including common understanding of target market needs/requirements, delivering on the USI value proposition and effectively prioritizing relative to limited resources
• Intellectually curious and seeking to understand current market dynamics as well as trends that will affect future horizons.  Emerging ability to translate points of view developed into actionable recommendations.
• Analytical skills to study, analyze and synthesize research and reports
• Solid presentation skills delivering to smaller groups (around the table) and to larger groups from a stage/podium
• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 8+ years of total relevant work experience

Required:

FINRA Requirements

Series 7 and 63 or willingness to acquire

Work Flexibility

This role is eligible for full time remote work.

Regional Requirements:

Base salary range:

$105,500 - $180,000 USD for the locations of: Colorado and the State of Washington

$132,000 - $225,000 USD for the locations of: California and New York

Placement within the range provided above is based on the individual's relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

This job posting is expected to be available until 12/1/2024.

Commitment to Diversity, Equity, and Inclusion:

We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

Benefits: We invest in our people through a wide range of programs and benefits, including:

• Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions
• Flexible and remote work opportunities
• Health care benefits (medical, dental, vision)
• Tuition assistance
• Wellness programs (fitness reimbursement, Employee Assistance Program)

Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates' well-being and addressing the needs of our clients, business, and communities is unwavering.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.