Senior Brand Manager - Franzia (Marketing)
An industry leader, The Wine Group is one of the world's foremost producers of award-winning wines across more than 60 wine brands and many winery facilities in California, New York, and Australia. Headquartered in Livermore, California, TWG is an industry innovator when it comes to developing, marketing, and selling wine brands beloved by consumers around the world, including Cupcake, Franzia, Benziger, Imagery, Tribute, 7 Deadly, Cooper & Thief, The Dreaming Tree, Charles Smith Wines, and more. The Wine Group believes in producing wine using sustainable and earth-friendly practices to foster healthy land and agriculture for generations to come. The company demonstrates environmental stewardship through its commitment to clean energy and by ensuring that all its owned vineyards are certified sustainable or biodynamic. To learn more, please visit: www.thewinegroup.com.
JOB SUMMARY
The Senior Brand Manager will be responsible for Franzia Wines in the development and execution of the annual and long-term strategic marketing plan for this key priority brand. This person will thrive in a culture that is creative, brand-savvy, fast-paced, solutions-focused, zealously cost-conscious, collaborative, and relentlessly entrepreneurial. This person will possess a strong grounding in CPG Marketing best practices, and successful results track record building alcoholic beverage and/or CPG brands. The ideal candidate will have a unique combination of (a) best-in-class skill, competence and confidence as a consumer marketer coupled with, (b) ability to define opportunities and roll-up their sleeves to accomplish goals in a lean, quick-paced environment.
ESSENTIAL FUNCTIONS
This key role within The Wine Group's marketing department is responsible for developing and executing the strategy and related tactics for Franzia wines. The World's Most Popular Wine®, Franzia is #1 wine brand by volume domestically and globally, establishing the box wine segment in the U.S. The ideal candidate will have a unique combination of best-in-class skill, competence, and confidence (a) as a creative innovator with the ability to manage new product development/commercialization, (b) as a brand marketer accountable for brand health and performance, and (c) as an effective liaison with the Sales team to help promote the brand to distributors and key accounts.
- Skilled Consumer Marketer: Comfortable developing, implementing and assessing consumer-facing platforms to deliver and optimize business-building initiatives. Leverages equities inherent in existing products and key consumer insights for ongoing marketing plan modifications, package changes and line extensions. Comfortable briefing and leading consumer agencies to develop and execute brand building platforms.
- Results-Driven Business Manager: Comfortable using a variety of data sources to analyze business situations to identify and evaluate key business drivers, challenges, and opportunities. Able to make strategic business recommendations to senior/c-level management.
- Innovative Thinker and Demand Creator: Skilled innovator who is comfortable operating in a non-traditional, fast paced environment. Someone who is competent assessing industry opportunities and developing creative concepts to fit these opportunities. Has experience with consumer insights, category analytics, product development, and packaging design.
- Entrepreneurial Track Record and Competitive Drive: Proven success in an entrepreneurial venture, including an appreciation for an environment of resource limitations, cost control, prudent risk taking and limitless creativity. Ability to manage ambiguity and multiple priorities at once.
- Efficient Project Leader: Effective in managing teams and guiding projects through the system. Conveys a sense of urgency throughout project lifecycle and holds team accountable for execution. Strong written and verbal communication skills along with the ability to listen and understand different perspectives.
- This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for their job. Duties, responsibilities, and activities may change at any time with or without notice.
QUALIFICATIONS
- Bachelor's Degree (B.A.) required in Marketing or related field.
- MBA preferred but not required.
- Experience in CPG brand management experience from an “academy” CPG company, especially with food/beverage experience.
- Wine or spirits industry experience preferred but not required.
- Must be highly proficient in Microsoft Office, the Internet and computer aptitude.
- Discretion with confidential information.
- Retailer selling experience a big plus.
- Must have ability to multitask, work well under pressure and be able to adhere to strict deadlines.
- Excellent analytical, organizational, and interpersonal skills with attention to detail.
- Provide good verbal and written communications to all levels of management, both internally and externally.
- Demonstrated reliability and punctuality, work effectively in team/crew environment, adherence to all safety regulations and operating procedures.
PHYSICAL DEMANDS
- Position operates in a professional office environment.
- Ability to travel frequently between home office, corporate office, and vendor/agency sites.
- Position includes travel to various industry and/or company events, 10-20% of the time.
- Must be able to lift and carry weights of up to 50lbs at varying frequencies.
COMPENSATION
- Hiring Salary Range Posted: $146,400 - $219,600.
- Actual compensation will be based on factors such as experience; skills, knowledge, and abilities; education; and other position related factors.
At The Wine Group, we are proud to be an equal opportunity employer, and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.
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NOTICE TO THIRD PARTY AGENCIES
Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.
