Oversee operational activities by keeping informed about operational functions, monitoring staff performance, directly supervising and training personnel in a manner that ensures compliance with audits and operational measures, ensuring effective and efficient operational programs, and maintaining adequate Bank security.Initiate, evaluate, process and administer a personal portfolio and oversee the office portfolio of mortgage and consumer loans that meet or exceed the Banks credit quality, profitability, loan growth and service objectives, and provide customers with an ability to protect loan payments at minimum costs via credit life and A/H sales in order to contribute to the Banks lending profit objectives without compromising quality and to minimize customer and Bank loan loss. Assist in the creation and management of a sales culture in the office by conducting or overseeing sales meetings, ensuring that superior customer service is evidenced by a noticeably positive customer experience at every point of contact, establishing team and individual goals, and developing a quality sales staff which includes hiring, training, motivating, supervising and appraising staff in order to manage an active sales and customer service team that achieves growth and income objectives.Utilize relationship management skills and techniques combined with the Branch Operations Officers personal business development efforts to build and service a portfolio of high priority segment customers in order to achieve new business, income and growth goals, and service the needs of customers.Develop and maintain a personal program for maintaining an adequate level of knowledge in banking matters, competitive factors, and management techniques; also demonstrate personal and interpersonal behavior, attitude, judgment, communication and initiative with customers and employees in order to ensure an acceptable degree of performance.