SR COPYWRITER (Creative Design)
Get to Know Us
Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that's in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We're committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that's in the brewhouse, with sustainability, or in the great outdoors.
Get to Know This Role
As our Senior Copywriter, you will be the voice of our brand, crafting engaging and authentic content that resonates with beer lovers, sustainability advocates, and craft beer connoisseurs alike. From product descriptions to on-site collateral, sales kits to digital asset storytelling, you'll help shape the way we communicate our values, our history, and our award-winning beers.
What's In It For You
We're committed to our employees and work hard to prove it. For starters, we're offering $65,382 to $101,016 base compensation for this role. Individual offers are based on skills, experience, and qualifications. This role may be eligible for our bonus program – inquire with our Talent Acquisition Partner for additional details.
But base pay is just the beginning. We support your future by offering a generous 10% company match on 401(k) contributions, providing learning and development opportunities, and fostering your safety at work with ongoing trainings, state-of-the-art equipment, and preventative care. We offer medical, dental, and vision insurance, an onsite medical clinic, as well as mental health and well-being benefits including paid sick leave. We foster a culture of work-life balance and always encourage employees to use and enjoy their paid time off.
But base pay is just the beginning. We support your future by offering a generous 10% company match on 401(k) contributions, providing learning and development opportunities, and fostering your safety at work with ongoing trainings, state-of-the-art equipment, and preventative care. We offer medical, dental, and vision insurance, an onsite medical clinic, as well as mental health and well-being benefits including paid sick leave. We foster a culture of work-life balance and always encourage employees to use and enjoy their paid time off.
What You Will Do
- Conceptualizing and writing product copy for our primary and secondary packaging including but not limited to; romance copy on packaging, beer names, and enticing descriptors.
- Conceptualizing and writing engaging newsletters, blogs, SEO, website, emails and other long-form version of our brand story.
- Conceptualizing and writing copy for our sales collateral including, but not limited to execution guides, sell sheets, style guides, scripts for audio/visual assets, taglines for products, and creative presentations.
- Conceptualizing and writing copy for guest-facing touchpoints including menu descriptors, feedback generators, signage and event invitations.
- Review and copy edit any final copy for spelling and grammar.
- Partner with our brand management team, creative services colleagues and our agency partners to guide conceptual execution of our Masterbrand positioning and creative strategies through words.
- Responsible for ensuring content is accurate and complies with codes of advertising practice and TTB regulations.
- Must be willing to work some non-standard hours on weekends if necessary.
Please Apply if You Have
- Bachelor's Degree in creative arts, ad school, marketing or related field or any combination of experience and or education from which comparable knowledge, skills and abilities have been achieved required
- 7 years of copywriting experience required
- 1 year copywriting experience, preferably in the food & beverage, lifestyle, or craft beer industries preferred
- Passion for Craft Beer: You understand (and love) the world of craft beer, from brewing processes to beer styles and tasting notes.
- Storytelling Skills: A strong ability to craft narratives that connect emotionally with our audience.
- Versatility: Able to write everything from short-form packaging call-out to long-form blog articles.
- Creativity: A knack for original, witty, and engaging content that captures attention.
- Understanding of SEO: Knowledge of SEO best practices to optimize digital content.
- Collaboration: Comfortable working with cross-functional teams and incorporating feedback.
- Attention to Detail: Excellent grammar, spelling, and proofreading skills.
- Bonus Points:
- Experience working with sustainable brands or environmentally conscious messaging.
- Familiarity with content management systems and 1:1 consumer engagement scheduling tools (email/SMS/social).
-
Homebrewing or Cicerone certification (or just a deep love for craft beer culture!).
Additional Requirements to Consider Before Applying
- You must be at least 21 years of age to perform the duties of this position for Sierra Nevada Brewing Co.
- Selected candidate must pass a pre-employment, post offer background check.
Before applying for this role, please review the full job description, including the physical demands and working environment: https://sierranevada.jdxpert.com/ShowJob.aspx?EntityID=2&id=3691
** This position will remain open until filled; online applications will be reviewed weekly **
Sierra Nevada Brewing Co. is an Equal Opportunity Employer
See Job Description
