Senior Product Marketer - Healthcare (Finance)
Your Impact:
The Senior Product Marketer - Healthcare is responsible for developing product marketing strategies, messaging, content, and execution plans for Rauland's healthcare offerings. This individual collaborates closely with Product Management, Sales, Marketing, and agency partners in the development of integrated marketing campaigns to drive downstream demand and achieve sales targets.
What You'll Do:
- Partner with Sales and Product Management teams to develop product lifecycle marketing strategies inclusive of launch, upsell/cross-sell, and end of life activities for Rauland's hardware, software and services offerings.
- Develop compelling full funnel product marketing content (sales presentations, videos, case studies, white papers, emails, etc.) aligned with buyer journeys that deliver quality sales leads.
- Ensure smooth execution of integrated marketing campaigns, website updates, and distributor communications.
- Set performance metrics, evaluate success, and optimize the ROI of marketing campaign efforts.
- Lead the strategy and content creation for trade shows, sponsored events, and webinars, increasing traffic and attendance.
- Participate in market research efforts evaluating VOC (voice of customer) and NPS (net promotor score) of end users and distributors.
- Apply best practice communication, project management, and change management principles across assigned activities.
- Guide, mentor, and lead a junior product marketer.
Do You Have?...
- Bachelor's degree in Business, Marketing, Communications or relevant discipline or equivalent experience. (Advanced degree is a plus)
- Minimum 7-10 years of B2B product marketing experience; preferably in healthcare or technology sectors.
- Highly skilled written and verbal communicator; able to facilitate complex discussions with key stakeholders.
- Proven ability to influence, collaborate, and partner effectively across all levels of the organization.
- Knowledge of Salesforce Pardot/Account Engagement, email database best practices, project management systems, website SEO/SEM, and social media platforms.
- Experience managing and leading marketing agencies.
- Ability to travel up to 10%
Why Us?
Rauland, a division of AMETEK, is a business unit in the Measurement, Communications and Technologies division of AMETEK. We are a leader in integrated communications technology, designing and manufacturing Nurse Call Systems for the medical industry and school critical communication systems for the education K-12 market.
Website: www.rauland.com
Compensation
Employee Type: Salaried
Salary Minimum: $120,000
Salary Maximum: $140,000
Incentive: No
Disclaimer: Where a specific pay range is noted, it is a good faith estimate at the time of this posting. The actual salary offered will be based on experience, skills, qualifications, market / business considerations, and geographic location.
For more information on AMETEK's competitive benefits, please click here.
AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.0 billion.
AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers' most complex challenges. We employ 21,000 colleagues, in 35 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility. AMETEK (NYSE:AME) is a component of the S&P 500. Visit www.ametek.com for more information.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call 1 (866) 263-8359.
Nearest Major Market: Chicago
