Associate Brand Marketing Manager, Marketing - Lakeland (Marketing)

The purpose of this position is to support the development of and implement brand marketing strategies that maximize business unit sales and drive customer advocacy. This includes developing marketing strategies for assigned Marketing campaigns, conducting secondary research to support brand marketing initiatives, and managing the creation of new and updated Publix private label product packaging.

Responsibilities Include:

• Developing and implementing marketing strategies for select Marketing campaigns. Serving as secondary point of contact between designated business partners and other Marketing teams.
• Supporting product innovation and development of private label products. Lead the development of new private label product packaging and manage packaging updates.
• Managing Marketing projects such as environmental signage requests, coordinating product requests for photo shoots, information collection to support strategy development, and campaign/digital content audits.
• Conducting and analyzing secondary research to identify opportunities (i.e., market trends, competitive analysis) that support brand marketing initiatives.

• Bachelor's degree in Business Administration, Marketing, Advertising, or Mass Communication from an accredited university or equivalent experience
• A minimum of four (4) years of marketing experience
• A minimum of one (1) year of experience in marketing strategy development, product marketing, or brand management
• Strong knowledge of brand management and marketing strategy development
• Strong knowledge of research principles, methodology and business analysis
• Strong knowledge of grocery and/or retail, consumer, and competitive environments
• Knowledge of product development process
• Knowledge of presenting strategy briefs and delivering creative concepts
• Knowledge of customer segmentation
• Knowledge of Microsoft Word, Excel, Outlook, Power Point computer software programs
• Strategic thinking skills
• Business analytical skills, including financial and research analytical skills
• Decision-making skills
• Conflict management skills
• Communication skills (written and verbal)
• Listening skills
• Project management skills
• Prioritization skills
• Critical thinking skills
• Investigative skills
• Relationship and interpersonal skills
• Negotiation skills
• Collaboration skills
• Creative presentation skills

• Master's degree in Business Administration with a concentration in Marketing from an accredited university
• Five (5) or more years of experience in product marketing or brand management

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost


• An opportunity to purchase additional shares of our privately-held stock


• 401(k) retirement savings plan


• Group health, dental and vision plans plan


• Paid Time Off


• Paid Parental Leave


• Short- and long-term disability insurance


• Tuition reimbursement


• Free hot lunches (buffet-style) at facilities with a cafeteria


• Visit our website to see all of our benefits: Benefits - Jobs (publix.com)